Discover an Emerging Market for Tap Water Filters
Last year, a salesman peddling tap water filters would have seen little reason to visit a New York City restaurant. Federal authorities had proclaimed that the city water in New York had a purity that was almost unmatched throughout the world. Restaurant owners in New York City thus lacked any motivation for investing in tap water filters.
Now that situation is about to change. Water testing performed in 2004 revealed the presence of copepods in New York City water. While the Environmental Protection Agency has stated that the health of humans can not be harmed by the drinking of water containing copepods, still, restaurant owners in New York City do not want such organisms in their tap water.
For the first time in recent memory, restaurant owners in New York City are studying the available information about tap water filters. Those restaurant owners know that copepods are tiny crustaceans. Those restaurant owners also know that customers who seek to maintain a kosher diet refuse to eat crustaceans.
In other words, New York restaurants with a high percentage of Jewish customers stand in danger of losing those customers, should they decide not to invest in tap water filters. On the other hand, a restaurant that filters its tap water might expect to eliminate from that water any of the non-kosher copepods. Such a restaurant could then hope to retain its Jewish customers.
The restaurant owners in New York City are learning that they have an opportunity to choose from among several different filtering systems. Some restaurant owners might have looked first at the prospect of pumping their water into special carafes. Those carafes contain a carbon-activated filter, one that absorbs harmful chemicals. Yet such carafes can not remove small organisms from the water.
When a filtration system uses a combination of carbon filters and ceramic filters, then the water coming from the tap is free of both harmful chemicals and unwanted micro-organisms. For that reason, some restaurant owners have chosen to install filtration systems that contain that beneficial combination (activated carbon and ceramic filters).
Distillers provide restaurant owners with an alternative to the combination filter. In a distiller, water is first converted to steam, and then condensed back into water. The distillation process removes particles and dissolved solids; it also kills any micro-organisms in the water.
Restaurant owners, who expect to profit from the use of distillers, can logically include distillers among the filtration systems that they want to study. For a homeowner, however, tap water filters are a much more sensible choice. The homeowner does not expect to profit from achieving one of his or her primary goals.
What is that goal? For most homeowners it is the ability to provide every resident of a given home with clean, pure, great-tasting water. As homeowners survey the various features on the available tap water filters they are turning more and more to one particular filter.
Homeowners can not count solely on carbon activation to remove any micro-organisms from the water. They can however feel comfortable relying on carbon filters with ion exchange and micron filtration. Moreover, unlike a distiller, a filtration system such as that just described can be readily installed in a home.
The homeowner who has elected to put-in such a system has made a wise choice. More importantly, that same homeowner has made what water specialists now point to as the safest choice.
Laurel Tevolitz is a dedicated researcher of critical issues that affect health and well-being. Visit her water purification blog now at http://www.safewaterpurifier.com
to discover which water purification system she recommends after extensive research.
